NEBO: Influencer Marketing Meeting Recap

Morgan Lombardi, Associate Social & PR Specialist, and Katie Griffin, Social Media Specialist. Both Morgan and Katie are Grady alumni, with Morgan graduating in 2025 and Katie graduating in 2022. Morgan and Katie joined by fellow PRSSA members.

Last night, UGA PRSSA welcomed Nebo Agency to our meeting for an insightful conversation about influencer marketing! Morgan Lombardi, Associate Social & PR Specialist, and Katie Griffin, Social Media Specialist, joined us to share their experiences working in influencer marketing at Nebo. Both Morgan and Katie are Grady alumni, with Morgan graduating in 2025 and Katie graduating in 2022, making their perspectives especially relevant to our members preparing to enter the PR industry.

They provided an inside look at the process behind developing influencer partnerships, including how brands identify potential creators, establish partnerships, and navigate pricing and contracts. The conversation also highlighted the differences between influencer marketing and traditional PR. Influencer marketing is typically paid and focuses on measurable engagement and impressions. PR, on the other hand, centers on earned media and long-term reputation management. Both rely on strong pitches, brand awareness, and third-party credibility. Morgan and Katie also shared examples from Nebo’s work with brands such as Luzianne Tea and Gas South. These campaigns demonstrated how influencer partnerships can help brands reach new audiences while creating measurable results.

Beyond digital marketing, Morgan and Katie shared valuable advice into building a career in PR while maintaining balance along the way. Morgan emphasized the importance of allowing break time to be your own and creating separation between personal social media use and work-related research.

Katie also encouraged members not to feel pressure to have every detail perfectly organized before beginning a project. Taking things one step at a time and prioritizing what is most important will help the rest fall into place. She also reminded us not to get caught up in comparison throughout college or pursue opportunities simply to compete or gain the attention of recruiters. Instead, she encouraged us to be present and make the most of the opportunities we do have.

Thank you to Nebo for the opportunity to hear from Morgan and Katie and gain a closer look at influencer marketing. We are grateful to learn from two Grady alumni who are putting their knowledge into practice and sharing that experience with the next generation of PR professionals!