the precedent

The PRecedent is the UGA Drewry Chapter’s monthly publication about all things PRSSA, the PR industry and Grady College. Our Publications Editor, Gustavo Cervantes, and Publications Committee Lead,¬†Glanny Lozano, work with their committee to produce interesting and relevant content to keep Drewry chapter members and alumni updated on our chapter and the PR industry.

Check out past issues of the PRecedent below.



February 2018 Issue


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An in-depth look at the Global Grady experience, how to stay relevant on social media in 2018, how crisis communication played a role in the false missile warning in Hawaii, and creative PR from the 2018 Winter Olympics.



November 2017 issue


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Two of our executive board members take on PRSSA National Conference in Boston, Apple’s iPhone X and what it means for Tech PR, how to pick your perfect PR fit, and political campaigns in the digital age.



March 2017 Issue


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Our spring agency tours in Washington, D.C., a breakdown of Generation Z, the Bateman Team’s “Know The Five” campaign, and the trend of companies commenting on political issues.



December 2016 Issue


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The death of the Vine app and what it means for PR, how to be a flexible PR practitioner, study abroad opportunities with Grady College, and how the “Free The Girls” campaign has taken over on campus.



October 2016 Issue


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What we learned from our student internship panel, Grady’s new crisis communication coalition, Pokemon Go’s effect on the future of PR, and thoughts on the University of Georgia’s new logo.



March 2016 Issue


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PRSSA takes on Washington, D.C., how to use public relations in the non-profit industry, the up-and-coming virtual reality trend, and a recap of our members’ experience at the PR Real World Conference.



October 2017 issue


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The recent Equifax crisis case, a closer look at the PR behind UGA Football, lessons from the new ‘Wonder Woman’ movie, and a spotlight on everyone’s favorite AdPR Department Head.



February 2017 issue


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How to land your dream summer internship, what kinds of materials you need in your portfolio, what to expect from social media in 2017, and how to prepare for your next interview.



November 2016 issue


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Our fall agency tours in Athens, crisis communications during Hurricane Matthew, exciting new clients for the Creative Consultants team, and how social media played a role in the 2016 elections.



April 2016 issue


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Where our new Drewry chapter graduates are getting hired, PR turmoil in the 2016 Rio Olympics, Grady and PRSSA mentorship opportunities, and where our members are headed this summer.



February 2016 issue


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A recap of our Atlanta agency tours, how to land a summer internship and where to start, what “social media marketing” really means, and introducing Grady’s Masters in Emerging Media program.