- To create go-to-market campaigns driving defined category strategy in PR, owned channels and paid integration.
- To manage external and internal communications driving brand and team culture, by ensuring cadence and message alignment, driving owned channel storytelling and support, and monitoring media relations and issue management.
- To increase sponsorship engagement and support, mainly through press releases.
- To deliver top-notch service to sales teams.
- To define and guide brand strategy for Mizuno in the US market through global collaboration aligning creativity and communications, consistency of brand across categories, and budget management for efficiency and effectiveness
Harper was a huge part of several successful campaigns such as “What if Everyone Ran” under the running category, and the 900 Second Challenge in the golf category. However, she thinks her greatest achievement was partnering with the Atlanta Braves to open a Mizuno store in The Battery at the new Braves stadium. Harper attests her success primarily to pushing the boundaries of her comfort zone and to finding a niche in PR that allows her to work everyday with something she has always loved—sports!
In addition to walking us through her journey through the PR industry, Harper also left us with five key takeaways:
- Curiosity is critical. In PR, you need to ask questions to be successful.
- Be patient. If you work hard and apply feedback, the right thing will come. Don’t worry if you aren’t exactly where you thought you’d be, because you’ll get there!
- Gain Perspective. Perspective is everything. Read between the lines and choose the best course of action from there, but try to understand all viewpoints of a situation. Having mentors and contacts outside the industry to give you an outside opinion is key for this.
- Don’t just build networks. Build meaningful relationships and find mentors.
- Know when to say no. Base what you do off of your wants, needs, interests, and the path you want to create for yourself. You don’t always have to say yes to be successful, because not every position or project is going to be right for you. Find what you love, and pursue it in every decision you make and every project you accept.
Thanks to everyone who came out to our last general body meeting of the year, and we can’t wait to see you all at our holiday social!